Sesame Blog

In the past few years, Instagram Reels have become very popular. Many businesses utilize them to build engagement with their followers. Today, it is crucial for practices to incorporate these types of posts into their content marketing mix. In this blog post, I will be going over some Reel ideas for marketing your services, resonating with patients, and reaching a […]
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When you increase website traffic for your practice, you generate more opportunities to capture potential customers and boost your chances of turning prospects into patients. Using established search engine optimization (SEO) techniques on an ongoing basis is important for traffic growth. Still, efforts should not end there. In addition to the standard SEO optimization strategies, it’s important to leverage some […]
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  March marks a month-long celebration for women all over the world. This month we want to highlight the women who have made an impact on dental history. While there are so many wonderful and amazing women we wish we could highlight, here are just a few that have allowed women to assume the crucial roles in the dental industry […]
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With large platforms such as Facebook and Instagram offering advertising options, reaching your target audience has never been easier. But how do you know if you are optimizing your ads to reach your biggest target audience? Keep reading to learn more about defining your target audience and how doing so will help make your social media advertising efforts more effective.  […]
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Blog posts allow you to provide patients with updates regarding services, best practices, office announcements, and more. It’s important for the contents of your blog to align with your practice and the services you provide while keeping your patients in mind. When it comes to how often your practice should be launching new blog posts, there are many factors at […]
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Are you looking to start promoting your services on your social media profiles? Well, you’ve come to the right blog post! Keep reading to learn about things you can do to get started on your campaigns. I will cover organic (free) strategies that your practice can utilize to promote your services. These strategies will generate traffic to your website in […]
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Planning and creating content are very time-consuming tasks. It may feel overwhelming, especially when you have no creativity flowing, and some days you may just want to not deal with it altogether. Yet, social media platforms and their algorithms value consistency immensely. That translates into considerable benefits for posting regularly. But what do you do if you’re out of ideas […]
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There are many tools available for business owners and content creators to utilize through the Instagram Professional Dashboard. In this post, I’ll go over what is available for you to use! Ad Tools Similar to Facebook, Instagram has its own way of doing ads called Boosts. When a post is boosted, it means that the business owner or creator has […]
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In recent years, Instagram has transformed into a useful platform for many business owners and professionals.  Beginning early 2021, Instagram added a Professional Dashboard, allowing all professional accounts (business and creator) to access account performance data. With this new feature added to the platform, business owners are able to achieve their social media goals in relation to their business growth. […]
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To pay, or not to pay? That is the fundamental question most businesses must answer when developing their social media strategy.  Organic posts and paid advertising each have their strengths and weaknesses. Keep reading to learn when you should use one vs. the other and how you can develop a winning social media plan!   Organic Content Brand Development and […]
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