Sesame Blog

In the past decade, influencer marketing has shifted from being strictly just celebrities to content creators of all kinds. This growth has caused the market to become over-saturated.  However, your practice can still benefit from influencer marketing by using it on a smaller scale and leveraging influencers in your community. Keep reading to learn how! What is Influencer Marketing? When […]
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  Figuring out what to post on social media can be an overwhelming task.  It is important to post content that is relevant to both your patients and your social media audience. Thinking about who sees the content and the target audience can go a long way towards helping to increase engagement. Defining your target audience will help you understand […]
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Surprise! Google and most other prominent search engines don’t treat mobile and desktop site versions the same.  Google and other search engines have been slowly switching to indexing the mobile versions of sites instead of desktop versions, meaning they care MOST about the mobile version because a majority of search queries are now performed on mobile devices.    What’s Important […]
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  There is so much more to the Sesame social tool than just the ability to schedule out posts to your Facebook and Instagram profiles! Keep reading to learn about what the tool is, key features, and how to ensure that you are using the Social Tool to its fullest potential. Social Tool Overview The Sesame Social Tool allows you […]
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  Since the start of the pandemic, short-form video content popularity has completely taken off. Viewers can easily scroll from video to video, ingesting up to 60 seconds worth of content at once. Businesses have started utilizing this type of content to promote their goods and services. In this blog post, I will talk about how your practice can leverage […]
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There are approximately 4.6 billion social media users. This is over half of the world’s entire population.  Social media platforms offer people many options for absorbing information. Whether it’s seeing what friends are up to, learning a new skill, shopping for new furniture, or looking for a new and local dentist, everything can be found in one place. But how […]
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Does your practice need a content refresh this season? We’ve got you covered! Being consistent with content is incredibly important for boosting visibility across digital channels. Still, it’s not always easy to be consistent so this post is dedicated to offering some great themes your practice can utilize.  Single Photo & Carousel Content Ideas Single posts and carousels offer a […]
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Search Engine Optimization (SEO) is the act of performing on-site and off-site optimization so that your website appears prominently in search results.  Developing a dynamic SEO campaign for your practice requires plenty of hard work and hours of perseverance. At the end of it, you’re left with a sense of achievement (and exhaustion). Does this sound similar to another time-consuming […]
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  Setting up your practice’s Facebook page wasn’t too complicated, was it? The real challenge is in continuing to maintain it while appealing to people to like your page. Are you in need of some Facebook profile optimization tips? If so, keep reading!     Enable Reviews Reviews are often a great tool to have on your Facebook page. They are […]
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Social Media Advertising can be a useful method of driving prospective patients to established and new practices alike. However, deciding when it’s time to include social ads into your marketing strategy isn’t always a simple task. Below you’ll find a few key factors to consider when deciding if social ads are a good match for your practice!  Your Online Presence  […]
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