Sesame Blog

Merchants and all other parties involved in electronic transactions have to take every precaution to protect all entities from identity theft and fraud resulting from payment security breaches. If you accept credit card payments, the Payment Card Industry Data Security Standard (PCI DSS) should be adhered to as your first line of defense for protection. PCI DSS requirements are designed […]
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When your computer locks up with a ransomware screen, the emotions kick in. Actually panic kicks in. Where is my data? Do I have a good back up? What is my first appointment tomorrow? Who owes money? Of course the focus quickly becomes recovering and restoring the data. It is not a matter of IF you will have a data […]
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As machine learning and artificial intelligence improves, search engines are getting better at providing the most informative answers to ambiguous queries. Whether you’re looking for a new dentist or the best dumpling place within fifteen minutes of your office, a business with a strong SEO presence will always have the advantage of standing out online. And while search engine optimization can […]
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Citations, Local Directories, Local Listings, Business listings, whatever you call it, it’s important to know it matters. Local Listings are the foundation of your local SEO efforts; without it, Google would not know where your practice is, what services you offer, and ultimately whether or not to show you in the search results. Yet, they are often overlooked or worst […]
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There’s a reason why having a blog is now a necessary component for a website. Actually, there are several reasons. Having a blog hosted on your practice’s site can generate a large number of new patients over time. How does this work? Let’s take a look: With the help of Search Engine Optimization (SEO) and Google Analytics, the content on your […]
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A key part of the relationship between the dental practice and the patient is trust. A dental practice wants (and has to) make sure that all communications that relate to a patient are as secure as they can be. This applies to everything from the practice website to messages between doctors about a patient. Nowadays, patients are increasingly concerned about […]
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If you haven’t already noticed, video has become the latest and greatest asset when it comes to social media. All of the largest social platforms have hopped on the video train in the last year—quickly focusing their attention on this interactive, and connective strategy. Video is now a core aspect of networks like Facebook, Snapchat, Instagram, and Twitter. So when […]
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Our Social team is always keeping up with the best practices so that we can help our clients stay on track with their social media management. Naturally, a big part of managing your social media comes down to patient retention. How do you keep existing patients engaged with you online? How do you attract new ones? The answer is simple: […]
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So you want a Google-friendly site, you say? First, let’s change your mindset about SEO being a monthly war with your competition on where you rank. In reality, it is a local campaign that helps provide the best user experience for patients, which in turn can help put you ahead of competitors. Here are a couple tips from your Sesame […]
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  Do you ever wonder how search engines think? How Google decides where to rank your practice on Google Maps? Well, we have the answer; RankBrain. RankBrain is an “artificial intelligence” that attempts to mimic the way humans think. In a digital world where things are changing at lightning speed, search engines are designed to give the best results to the user. It […]
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