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"I've been using Sesame's Search 2.0 service for over a year now and my web site traffic has jumped by 50%. The beauty of it is that I never have to lift a finger, and neither does my staff."
Dr. Vickie Greenberg
Altadena, CA
Remaining competitive in today’s business environment means taking advantage of the technologies that consumers expect to see. Compared to other types of marketing, search delivers more pre-qualified consumers who are already motivated and interested in your service. But without a varied online presence, your practice will lack opportunities to generate maximum traffic and attract new patients. A strong search marketing campaign results in being found in more than just a list of web sites. They include: video, images, directory listings, blogs and social networking sites.
Dr. Ron Wilson of Gainesville, Georgia loves the versatility of his blog and uses it to recognize office staff, hold contests, post photos and write about his involvement in community events. "Sesame does all of the work for me," he explains. "It’s comforting to know that experts update my blog regularly, and I never have to think about it." All blog entries feature key words and phrases to cater to Google algorithms and make it search engine friendly.
Dr. Vickie Greenberg of Altadena, California understands the value of cultivating online networks. "My profile on MySpace contains great information to describe my practice and the level of service I provide. It has a slide show of my office, plus fun facts, videos and quotes from my patients," Dr. Greenberg explains. "And of course it links directly to my web site." By being on MySpace, Dr. Greenberg is part of a vast online networking mechanism which simultaneously drives traffic to her web site and raises her rank in search engines like Google.
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