Behind the Scenes

Executive Leadership

Diana P. Friedman

Chief Executive Officer

Diana leads all strategic and business operations at Sesame. She brings an 18-year success track record in marketing innovative technologies and fortifying brand positioning for dental companies in the professionals and consumer markets. Over her professional career Diana developed and implemented comprehensive marketing campaigns for start-ups, mid-size and Fortune 100 companies. Prior to joining Sesame, Diana was Vice President of Novalar Pharmaceuticals, launching the first in-class drug OraVerse. Prior to this she served as North America Director of Professional Marketing, Education and Professional Relations for Philips Sonicare and as a senior consultant to leading companies in the dental space. Diana holds an MBA in Management and Marketing as well as an MA in Sociology from Arizona State University.

Frith Maier

President and Founder

Frith delights in turning big, improbable ideas into realities. In 1988, she created the Russia & Central Asia travel program for REI and managed it for a decade, leading climbing expeditions into remote mountain ranges. Since launching Sesame Communications in 1999, Frith has brought her explorer’s drive to pioneering the premier online brand in dentistry, and transforming practices through technology. Frith holds an MA from the University of Washington. She is a respected speaker and author, and a visionary on how dentists can best serve their patients in a 24/7 online world.

Jon Engman

Chief Financial Officer

Jon joined Sesame in March of 2008 and manages the financial, legal and human resource activities of Sesame. Jon has a 20-year track record in executive leadership for companies making the transition from early stage businesses to market-leading enterprises. Prior to joining Sesame, Jon was CFO of Saflink, leading the company through a period of explosive growth in both market value and industry presence. He began his career with Arthur Andersen, and has held senior finance and operating positions with Captaris and a number of early to mid-size technology companies backed by leading venture firms.

Nikolay Sokratov

Vice President of Technology

As Vice President of Technology, Nikolay manages product development and IT services with a focus on innovation and optimizing the user experience. Nikolay has over 15 years of experience developing large-scale solutions for Microsoft, MediaNet Digital, and Loudeye, and served as CTO at J. River. Nikolay earned his MBA from the Carlson School of Management at the University of Minnesota. Born in the former USSR, he manages Sesame’s dedicated team of software developers in Russia.

Rachel Mele

Vice President of Sales

Rachel combines her zeal for technology with a commitment to helping every practice be successful with online solutions. She has been an important part of Sesame’s success since 2005. Prior to that, Rachel was a consultant to orthodontic practices across the United States, Australia and New Zealand. She graduated from the Hartt School with a degree in Music Business.

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